Friday NBC announced that they will not renew the contract to apple for the distribution of their shows. Apple today as a retort announced that will not sell NBC shows for the upcoming season on Itunes. All this is bullshit.
NBC is dreaming that consumer will abandon a proven platform like Itunes, to buy download shows that will expire after a week, directly from them?
It is not much of a business plan, who is it their web strategist anyway?
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